Road Safety – How a Short Sharp Burst Can Reduce Road Deaths
David Lyle, Julie Anne Bailie, Fiona Rooney, David Martin, Robert Lyle, Valerie Ludlow - LyleBailie International
The contrast between monitoring sales data and road trauma data could not be greater. And yet these two polar opposites share a common marketing reality. Sometimes it is essential to make fast, corrective interventions to change a negative trend. In this respect, road safety advertising is literally a matter of life and death.
Being alert to data shifts is crucial for road safety. In November 2008 DOE's road safety team at...