Pilgrims Choice Cheddar – How to Grow Sales in a Mature Market
Principal Authors: Andy Montgomery, Nick Radley - WFCA Contributing Authors: Meg Payne, Hannah Fordred - North Downs Dairy; Dominic Evans - The Virtual Group; Jo Cornford, Victoria Avery, Fiona Quinn - WFCA, Sara Donoghugh - Data2Decisions
INTRODUCTION
The Cheddar market is, and has been, enduring a particularly tough time due to increasing costs, increasing competition and increasing pressure from multiples.
This story tracks the final stage of Pilgrims Choice's journey back to Number 2 in the Cheddar market, despite these challenging conditions. A story about how, through...