Elephant Chakki Gold - Go for Gold

Saad Saraf and Nithya Thyagarajan

Atta (flour) is a staple ingredient in Asian meals and even the most basic meal in an Asian household includes chappatis, which are often made using unhealthy white flour.

Elephant Chakki Gold – Go for Gold

Principal Author: Saad Saraf - Mediareach Advertising Contributing Author: Nithya Thyagarajan - Mediareach Advertising

BACKGROUND

Atta (flour) is a staple ingredient in Asian meals. Even the most basic meal in an Asian household includes chapattis (Asian flatbread). UK South Asians are deemed to be those of Indian, Pakistani and Bangladeshi origin (some from Uganda) and there are over 3 million such people living in the UK. They started to migrate to the UK following the Second World War, with migration peaking in the 60s and 70s. Our audience still eats curries each...

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