London Business School – Pre-Masters Campaign
Principal Author: Scott Williams - Serious Ideas Contributing Authors: Chris Norton, Mark Jackson - Serious Ideas
INTRODUCTION
Using online advertising and innovative social marketing techniques, SERIOUS delivered a five-fold return on marketing investment in the first year and a new demographic of customer to London Business School.
BACKGROUND – A GLOBAL BRAND
Incorporated by Royal Charter, London Business School specialises in postgraduate business degrees and executive education for experienced professionals. Each candidate undergoes a thorough application process and only the best are selected for each programme.
London Business School is one of the...