British Heart Foundation – Watch Your Own Heart Attack
Nick Hirst - Grey London
INTRODUCTION
You get home. You put the shopping down. You're feeling a bit sick, and your left arm is aching, but you brush it off: you've just carried your shopping up two flights of stairs, after all.
Unbeknownst to you, every minute you do nothing you're endangering your life. And in a few hours, you could be dead. This is the cost of not calling 999 when you feel the first symptoms of a heart attack.
This paper is about how communications raised awareness of the...