Defines sound advertising

With the U.S. still reeling from the 1929 crash, President Herbert Hoover discusses the definition of sound advertising, a suggested postal prices increase and mass unemployment.

President Hoover Defines Sound Advertising

Herbert HooverUS President (1929–33)

Everything, ranging from a definition of sound advertising by President Hoover, through the suggested postage increase, unemployment, distribution problems, testimonial advertising and a plea to publishers to reduce advertising rates, was discussed at the 21st annual convention of the Association of National Advertisers held at Washington, D.C., during mid-November. The convention was well attended by leading advertisers, advertising agents and publishers from over the country, and those who were present have many brilliant high spots to remember, not the least of which was the annual banquet, held November 10th ,at...

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