I wonder why

In this provocative speech to the 2007 ANA Agency Client Forum, O. Burtch Drake, the then 4A’s (the American Association of Advertising Agencies) President, examines client-agency partnerships, and argues that some agencies and industry media could do more to ease this often fraught relationship.

I wonder why

O. Burtch Drake4A's President

I am pleased to have been invited here to speak with you, but I think this comic venue is probably more appropriate for a stand-up guy rather than this career 'suit'. Be that as it may, I appreciate this opportunity to speak with you.

What I want to share with you this morning are some thoughts I have on the agency/client relationship—a dance I have personally participated in during a 28-year agency and client-side career and one that I have observed with continued interest during my 18-year tenure at the American Association...

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