The color revolution
Gordon WebberBenton & Bowles
The New York Times said it in an article last month: “The stampede is on”.
The stampede by networks, local stations, advertisers, agencies, commercial film companies and film laboratories – into the extravagant rainbow land of color television.
For quite a few years, some of us, including CBS and ABC, thought it was just a lot of NBC propaganda. We had a suspicion that the NBC peacock was really a turkey under all that gaudy plummage.
Instead, the peacock proved to be a bird of prophecy. Suddenly, in the summer and fall...