Positioning your agency to attract business
David MartinThe Martin Agency
INTRODUCTION:
I would like to use The Martin Agency as a case history to show how public relations is an extension of your marketing effort. I'm not talking about press releases and internal communication, as important as these may be—I'm talking about building your business with the help of this powerful marketing tool. Just as you deploy advertising to give your client brands “celebrity status,” you can use public relations to position distinctly your own advertising agency. I thought the Martin Agency example would be relevant since many of...