To Pass Or To Pass It On: That Is The Viral Question
Nigel Hollis
Viral marketing seems to offer advertisers a way to reach their target consumers for little or no cost. Advertisers need only produce a clever ad, invest a small amount in seeding it, and then sit back and watch Web videophiles spread their message for them. At least a few companies have made it look this easy. Smirnoff Vodka North America simply posted its music video Tea Partayonto one of its own Web sites and, before long, the ad featuring rapping New England yuppies touting...