Targeting the over-50s market
The over-50s market can provide great opportunities for many brands; approximately one in three citizens in Europe and the U.S. are now over 50 years of age.
FINANCES
In many markets, the over 50s are, overall, relatively prosperous. TGI analysis shows that in the U.K. over 45s have approximately 80 percent of all financial wealth. In the U.S., over 55s control 77 percent of financial wealth. Not surprisingly, then, the over-55 age group accounts for approximately half of all spend on food, drink and household products, in the U.S.. Focalyst — a Millward Brown North American...