Big Al by any other name
Winston Fletcher
I once launched an advertising agency with the snappy name Delaney Fletcher Delaney Slaymaker Bozell. Naturally this appellation was the result of intense negotiation and compromise. Five egos had to be massaged. Mr Delaney (the first), Mr Fletcher, Mr Delaney (the other one), Mr Slaymaker, and the deceased Mr Bozell, who owned the joint, all insisted on having their monikers on the door.
A few evenings later, I was at a private dinner party with a huge client. 'How on earth', the vast one asked the assembled diners rhetorically, 'can agencies have...