Allstate – MiAllstate.com
BUSINESS SITUATION
The Hispanic online market represents a compelling opportunity for Allstate as a result of several market forces. First, Hispanics are the largest and fastest growing minority group in the United States. The Hispanic online market has reached critical mass with most online Hispanics in their main household formation years, making them an ideal target for insurance products. Coupled with these attractive demographic characteristics, the Internet has become a critical channel in the insurance purchase decision process for many consumers. What's more, Allstate holds a formidable position to capitalize on the Hispanic online market opportunity....