Allstate Insurance Company - MiAllstate.com

A campaign (2008) for Allstate Insurance Company, addressed to the Hispanic online market in which the company is strong.

Allstate – MiAllstate.com

BUSINESS SITUATION

The Hispanic online market represents a compelling opportunity for Allstate as a result of several market forces. First, Hispanics are the largest and fastest growing minority group in the United States. The Hispanic online market has reached critical mass with most online Hispanics in their main household formation years, making them an ideal target for insurance products. Coupled with these attractive demographic characteristics, the Internet has become a critical channel in the insurance purchase decision process for many consumers. What's more, Allstate holds a formidable position to capitalize on the Hispanic online market opportunity....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands