Innovating in recession: Media trends in the 2009 US Effies
This paper discusses the papers that won Gold and Silver Awards at the 2009 US Effies. To view these papers in full, click here.
For a similar analysis of creative trends, see: Creative trends in the 2009 US Effies.
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The entries to the 2009 US Effies may not have yet solved the age-old problem of scientifically and conclusively linking advertising campaigns with increasing sales, response and awareness. But the class of 2009 certainly made a heightened effort compared to the entries in 2008...