Brand Building in Tough Times: Walmart's Brand Relevance and Frito-Lay's Simplicity
Geoffrey Precourt WARC Online
Walmart: Brand Relevance
It's as if Walmart had been preparing forever for the tough economic times of 2008-09.
What we're doing today is not fundamentally different from what we were doing a year ago," Steve Bratspies, svp/Dry Grocery at Wal-Mart Stores, Inc., told an assembly at the Association of National Advertisers' "Brand Building in Tough Times & Beyond" conference. "And it won't be different from what we'll be doing when times improve dramatically."
Sam Walton once firmly asserted, ""I was asked what I...