The BrandZ Top 100 2009: highlight findings
Stephen WhitesideWARC Online
This paper discusses Millward Brown's BrandZ 2009, a ranking of the top 100 global brands (click here for the full list).
Papers discussing previous BrandZ reports include:
- Highlight findings from Millward Brown's BrandZ 2008, April 2008
- The BrandZ Top 100 2008: what does it tell us? April 2008
- China: a global brand power? April 2008
- BrandZ 2007: Top 100 Most Powerful Brands, May 2007
- The world's biggest brands, August 2006
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An increased focus on "value", "vice" and consumers' desire to cut...