Viewer as media decision-maker – Digital video recorders and household media consumption
Sarah M. SmithMissouri State University
Dean M. KrugmanUniversity of Georgia
INTRODUCTION
This paper reports the findings of an in-depth qualitative study of television viewing behaviour in digital video recorder (DVR) households in the US. The study is exploratory in nature and examines the media consumption process in a DVR environment with respect to advertising and programming. The DVR offers capabilities well beyond prior technologies in terms of enabling a customised viewing experience, including the ability to rearrange programme viewing and skip commercials.
About 20% of US...