Mott’s Clamato - "When you see one, you want one”

The Caesar is a truly Canadian cocktail, unique to this country, powerfully associated with social occasions and the ritual of preparation and consumption.

Mott's Clamato “When you see one, you want one”

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

June 2006–June 2008

Start of Advertising/Communication Effort:

July 2006

Base Period for Comparison:

Year Ago Trends

The Caesar is a truly Canadian cocktail, unique to this country, powerfully associated with social occasions and the ritual of preparation and consumption. Mott's Clamato has always been perceived as the only authentic base for the Caesar's unique savoury flavour. But in 2005, Caesar penetration was declining and it was no longer top of mind even among Caesar lovers. This case shows how a great insight about the...

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