Panel 3.0 - next generation proprietary panels – embedded in clients’ systems

Philip De Wulf, Emmanuel Verhagen and Masoud Golshani-Shirazis

The article discusses in-house panels. This type of panel provides the benefits of a committed group of people involved with the brand who are willing to serve on the panel for a period of time.

Panel 3.0 – next generation proprietary panels: embedded in clients' systems

Philip De WulfPsilogy, Belgium

Emmanuel VerhagenPsilogy and HU Brussels; Belgium.

Masoud Golshani-ShirazisVodafone Turkey.

PREFACE

With the advent of the internet we have seen a dramatic shift in research approaches leveraging the potential of a virtual environment. With penetration figures being high and still on the rise, the question of whether or not the response patterns of the internet user is different compared to the population has become irrelevant.

This paper addresses the relevance of in-house (or branded) panels and looks at ways to create these panels,...

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