Analytic implications of panel data quality - the role of panel recruitment

Bob Harlow

The article discusses the recruitment and sampling of online panels and their impact on panel quality.

Analytic implications of panel data quality – the role of panel recruitment

Bob HarlowRONIN Corporation, United States

INTRODUCTION

As market researchers and practitioners have come to rely increasingly on online panels in B2B data collection, concerns about data quality have grown. These concerns are justified, because a growing literature provides evidence that respondent behaviors and response patterns with the potential to compromise data quality occur with some regularity within online panel data (e.g., Downes-Le Guin, 2005). Several researchers have suggested that sample selection and management can impact results. Pineau and Slotwiner (2003), for example, demonstrated that probability sampling can...

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