Eurostar – Around the Corner (Belgium)
Agency name: McConnells Fusion Client name: Eurostar Category: Innovative Idea or Conceptx
BACKGROUND
Eurostar is the high-speed train between Brussels and London. On November 14th 2007, Eurostar reduced its travel time from 2h11 to 1h51.
London faces fiercer competition as a city trip destination:
Low fare airlines bring other European cities within reach: Barcelona, Lisbon, Budapest, Istanbul...
London is a very expensive city: hotel and restaurant prices are the highest in Europe. More and more Belgian travelers opt for other, cheaper destinations.
London is perceived as hard to...