IAB 2009: The Future Arrives for Mobile Media
Geoffrey PrecourtWARC Online
The most distracting event of the three-day Interactive Advertising Bureau (IAB) leadership conference thankfully came on the morning of the last day of the conference in the last week of February 2009.
Omar Hamoui, founder/ceo of mobile ad network AdMob, took to the stage to brief the audience on the state-of-the-art appeal of mobile advertising. I did not come with as much skepticism as I would have brought two or three months ago. But I've been working with the good folks at the Advertising Research Foundation puling together...