Driving e-commerce traffic: online may not be the best way

This article looks into which media are most effective in driving sales online which unexpectedly, turns out not to be online advertising.

Driving e-commerce traffic: online may not be the best way

Amanda Ling

Current hype and the rapidity with which communication tools and channels have changed over the past decade have had an enormous impact on traditional marketing methods. While marketers are still reaping rewards from their use of traditional media, the general mood is one of transition: increasing media fragmentation has rightly been met with the formulation of new strategies of channel alignment.

The speedy development of e-commerce is a paradigm for this type of channel development: online retail sales currently account for 5% of total UK retail sales, with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands