Gimme More: Thinkbox research into online video audience segments and advertiser formats

Laura James

This paper reports from on two presentations delivered at "Me-TV: the future of on Demand TV", a conference hosted by Thinkbox, the UK TV advertising body, which unveiled new research on how web-based on-demand TV is developing and affecting traditional television viewing.

Gimme More: Thinkbox research into online video audience segments and advertiser formats

Laura JamesWARC Online

Me-TV: the future of on Demand TV, a conference hosted by Thinkbox, the UK TV advertising body, unveiled new research on how web-based on- demand TV is developing and its effect on traditional television viewing.

Although question marks remain about the measurement and effectiveness of the emerging format, it is apparent (see Figure 1, below) that consumers' habits are changing fast, perhaps because of the rise of the BBC iPlayer, BBC's web-based, on-demand service (see Figure 3, below).

The session started with...

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