MAP 2009 Day 2: Online targeting, IPA insights, Vodafone metrics, brand battles and the learning loop

Laura James, WARC Online's Media Editor, reports from day two WARC's Monitoring Advertising Performance Conference 2009.

MAP 2009 Day 2: Online targeting, IPA insights, Vodafone metrics, brand battles and the learning loop

Laura JamesWARC Online

Laura James reports from day two of WARC's Monitoring Advertising Performance Conference 2009. A report from day one can be found here.

Online engagement

Day two of MAP 2009 opened with a session from Jason Ryan, from iCrossing, on measuring search and social media. Overnight snowstorms stopped me from catching this in person, but WARC trailed his presentation in a preview paper published just prior to the conference.

How Channel 4 and iCrossing engaged online consumersreports on...

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