Digital Media Measurement and Pricing Summit 2009: TNS, Forrester on social media and search; and the promise of data-driven cable TV advertising

In this article, WARC Online’s U.S. Editor, Geoffrey Precourt, reports from the Digital Media Measurement and Pricing Summit 2009.

Digital Media Measurement and Pricing Summit 2009: TNS, Forrester on social media and search; and the promise of data-driven cable TV advertising

Geoffrey PrecourtWARC Online

In his latest report from the New York event, GeoffreyPrecourt hears how social media spending will fare in a downturn and claims of improved US cable TV targeting. See also:

  • Digital Media Measurement & Pricing Summit 2009: Putting emotion into Whirpool's digital marketing and the demographics of podcasting

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Where are marketers likely to turn as they evaluate digital priorities, asked Dean DeBaise, CEO of TNS Media...

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