Ad-funded mobile entertainment is the way forward in South East Asia

Colin Miles

This article discusses the development of advertiser-funded mobile entertainment. Just as many publishers (both print and online) are giving content away for free as a result of advertiser funding, mobile devices now provide a channel for doing the same thing.

Ad-funded mobile entertainment is the way forward in South East Asia

Colin Miles

It began with an SMS. Well, it usually does, but now it's gone all the way to kinky personal video messages landing on mobile phones.

I'm talking about flirting, obviously; but more importantly, about a high-level mobile advertising case study that shows some brands and agencies really get it. The 'it' in question is the development and potential of the mobile phone as a marketing and advertising medium in Asia.

Beep! The message arrives: “Hi Colin. U dont kno me but got ur numbr frm a friend....

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