Lost Profits in the marketing supply chain

Today's marketers are living in the era of Supply Chain Management. While shipping and warehousing costs represent a relatively small percentage of an overall marketing budget, any savings drop right to the bottom line.

Lost Profits in the Marketing Supply Chain

Brian HarveyAxis Global Logistics

Today's marketers areliving in the era of Supply Chain Management. Do they realize this? Probably not, but they should. The economy and the constantly rising cost of fuel should be causing marketers to reexamine their marketing supply chain in an attempt to reduce costs. Transportation should be a natural target to examine because, despite its value, most marketers view freight as a cost center and never identify the “low-hanging fruit” that presents an opportunity to add hundreds of thousands of dollars — or even millions — to...

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