Let me entertain you: the impact of social media on European entertainment habits
Laura James
It may not be obvious as much of western Europe heads into recession, but over the last decade, the average amount of time western Europeans spend working has fallen 3% and the sums invested in leisure activities have also risen.
The continent’s growing internet usage has allowed people to increase the number of activities they enjoy, and often share them with family, friends and complete strangers.
But while many marketers have been persuaded by such trends to focus on “engagement” strategies, it is important...