The best things in life are free
Jenny Eldridge Consumer Insights Manager, Mediaedge:cia London
Free media, free entertainment, free information - 'free' is by no means a new trend but one that is on the increase, fuelled by the growing sophistication of the web.
The rise of the internet means that it's a lot easier to get things without paying, a lot of which comes via illegal downloading. With this in mind, some companies are having to adjust their business model to find alternative ways of providing us with what we want.
And as the credit crunch takes its...