AEG-Electrolux – Silent Laundry Campaign: The World is Noisy Enough

This word of mouth campaign aimed to differentiate AEG-Electrolux from competing white goods brands in a category where consumers are only active in the market at very long intervals, and only feel limited involvement with brands.

AEG-Electrolux – Silent Laundry Campaign: The World is Noisy Enough

“THE WORLD IS NOISY ENOUGH”

“It's 6 pm and you slam the door shut as you get home from work. You pour yourself a large drink and you're just about to feel normal when the pneumatic drill starts thudding outside. Next door's stereo starts blasting. The late flight from New York roars above. And then your damn washing machine starts making a racket....Arggghhh...!!!”

INSIGHT

The AEG-Electrolux New Product Development Team recognised that noise pollution was affecting more and more people in Europe and was increasingly difficult to escape....

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