Aquafresh – Iso-Active launch

This case study demonstrates how Aquafresh Iso-Active used social network marketing to win brand engagement as part of its launch campaign.

Aquafresh - Iso-Active launch

KEY OBJECTIVES

  • Use social network marketing to win brand engagement for Aquafresh Iso-Active – a revolutionary new toothpaste gel which foams in the mouth

  • Drive volume trial & sustained repeat purchase

Key agency tools

SECONDARY OBJECTIVES

  • Create excitement, anticipation and footfall during distribution (pre-advertising)

  • Use consumer testimonials & product ratings to validate key product claims & support premium pricing

  • Drive deep education via one-to-one emails delivered through the brand social network community

  • Sustain share between ATL investment

  • Deliver volume sales & reach via WOM channel

  • Integrate with in-store promotions and traditional media

  • Match consumer need to...

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