Four key media trends from the 2008 IPA Effectiveness Awards

WARC Online's media editor, Laura James discusses and analyses the media strategies of the winners in the 2008 IPA Effectiveness Awards and finds four main themes: the changing role of TV advertising; the battle for retail consumers; the capacity for communications innovation in the government and non-profit sector; and the status of digital communications in the marketing mix.
The four key media trends from the 2008 IPA Effectiveness Awards

The four key media trends from the 2008 IPA Effectiveness Awards

Laura James WARC Online

The media strategies of the winners in the 2008 IPA Effectiveness Awards illustrate four main themes: 

  • Television: the changing role of TV advertising
  • Retail: the battle for retail consumers
  • Government and non-profit: the capacity for innovation in this sector
  • Digital: the status of digital communications in the marketing mix

Of course, this is daily fare for most marketers. But what makes these issues...

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