ad:tech New York: the digital strategies of Obama, Lenova, Shreddies, Capri Sun, Louis Vuitton and IBM

Geoffrey Precourt

WARC Online's U.S. editor Geoffrey Precourt reports from ad:tech New York 2008 on the address given by Ogilvy & Mather chairman and ceo, Shelly Lazarus.

ad:tech New York: the digital strategies of Obama, Lenova, Shreddies, Capri Sun, Louis Vuitton and IBM

Geoffrey Precourt

Geoffrey Precourt reports from ad:tech New York 2008. For his full coverage, visit WARC Online's conference blog.

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Drew Ianni, ad:tech advisory board chairman/programming, started off the Wednesday sessions with a technology-friendly introduction to Shelly Lazarus: "Ogilvy was the first major agency to believe in - and take an interest in - digital and integrating new kinds of advertising into programs for their clients."

But the chairman/ceo of Ogilvy & Mather Worldwide had something else in mind: "As...

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