Research-Informed Development for Interactive Media: Enhancing Learning by Engaging Students with Users
Michael Hanley, Jennifer George-Palilonis and Vinayak TanksaleBall State University
BACKGROUND
The idea that communications professionals should periodically survey users to collect feedback related to how well the media serve the public's needs is not new. Print and broadcast news organizations have been conducting research for years to gather feedback about design and content. Advertisers and ad agencies are acutely aware of the necessity to connect with users. And usability tests are essential for developing Web sites that users find relevant, useful,...