Virgin USA – A 21st century approach to brand development

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in.

Virgin USA – A 21st century approach to brand development

Julie PetersVirgin USA, United States

Melanie ApplebyNunwood, United States

Sue LaRueMullen, United States

OVERVIEW

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson

As a leading global brand, Virgin has created more than 200 companies in 29 different countries. Virgin brands are independent businesses, empowered to run themselves but united by Virgin's brand values of being fun, innovative, challenging and offering great service and value for the customer. The lack of...

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