Storytelling with international millionaires – a creative approach to research

There has been a rapid expansion in the number of High Net Worth Individuals (HNWIs) over the last few years.

Storytelling with international millionaires – a creative approach to research

Sarah HamburgerSpring Research, United Kingdom

Patricia LawryCommunications Research, UBS, United States

HNWI PRONOUNCED BY THE COGNOSCENTI AS “HUNWEE”

The world is witnessing the greatest growth in wealth accumulation in history. Amongst other things, rising stock markets, soaring property prices and strong economic growth, not to mention jaw dropping bonuses, have helped fuel an explosion in the number of High Net Worth Individuals (HNWIs) globally and an increase in the value of their assets. Never before have so many people, from so many different regions of the earth, become...

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