The impact of climate change on business – the rise of the green consumer?

Lloyd Hetherington, Eugene Kritski, Fabián Echegaray and Yashwant Deshmukh

Climate change is a product of the world's economic and social system as a whole, though developed economies have contributed significantly more per their population to date than developing nations.

The impact of climate change on business – the rise of the green consumer?

Fabián EchegarayMarket Analysis, Brazil

Lloyd HetheringtonGlobeScan Incorporated, Canada

Eugene KritskiMethodology, GlobeScan Incorporated, Canada

Yashwant DeshmukhTeamCVoter, India

INTRODUCTION

“Climate Change is the greatest market failure the world has seen” - Sir Nicolas Stern, former Chief Economist of the World Bank.

This statement reinforces the view that climate change is a product of the world's economic and social “system” as a whole, albeit developed economies have contributed significantly more per their population to date than developing nations. It is an issue...

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