The green shoots of technology – Nokia investigates global consumer attitudes to mobile phone recycling
Joe Brown Illuminas, United Kingdom
Dave Riley Nokia, United Kingdom
SUSTAINABLE CONSUMER CHOICE?
Recycling may have become the buzz word for liberal-thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that fall upon them on a day-to-day basis?
What of the humble mobile phone? Surely this can't be a drain on the earth's resources? Or can it?
Each year well over...