The green shoots of technology – Nokia investigates global consumers attitudes to mobile phone recycling

Each year, well over a billion mobile phones are produced worldwide, along with millions of tons of packaging, paper and cardboard and peripherals such as headsets, chargers and cables.

The green shoots of technology – Nokia investigates global consumer attitudes to mobile phone recycling

Joe Brown Illuminas, United Kingdom

Dave Riley Nokia, United Kingdom

SUSTAINABLE CONSUMER CHOICE?

Recycling may have become the buzz word for liberal-thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that fall upon them on a day-to-day basis?

What of the humble mobile phone? Surely this can't be a drain on the earth's resources? Or can it?

Each year well over...

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