Should you advertise on social networking websites?

Laura James

Social networking websites are playing an increasingly fundamental part in the social lives of young adults, making them a potentially attractive – and lucrative – opportunity for advertisers.

Should you advertise on social networking websites?

Laura James

Introduction

In March 2009 Facebook overtook email as the web's most popular communications tool (source: Nielsen Global Faces and Network Places) and social networking websites - also known as social media -  now draw audiences from all regions and demographics.

At the time of writing, the global audience for Twitter, the micro-blogging site, is still small at six million source: ComScore, January 2009) but the site is riding a similar wave of media and celebrity endorsements as that which lifted Facebook. Mobile platforms offer further opportunities for social networking to grow....

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