Magazine publishers look for ways to win back advertising revenues

Geoffrey Precourt

In this article, Geoffrey Precourt, WARC Online's U.S. Editor, provides a preview of the 2008 American Magazine Conference.

Magazine publishers look for ways to win back advertising revenues

Geoffrey Precourt

This is one of a series of edited extracts from the American Magazine Conference 2008. Other articles cover:

  • American Magazines 2008: The Opening Night - 3D theaters and the Ad Age A-List
  • Good Magazine: A publishing spin on CSR
  • Publishers Google a new business model

For full coverage of the American Magazines Conference 2008, visit our conference blog.

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Whatever the formal program says, the number one topic at this year's American Magazine Conference will be the economy....

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