ESOMAR Congress 2008: Nokia’s environmental initiative and how Wal-Mart and Volkswagen put research to work
James Aitchison and Geoffrey Precourt of WARC Online, hear how Nokia is looking to mix business with ethics, and how Wal-Mart and Volkswagen are utilising market research
This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover:
- Asia’s social media boom and the luxury market
- Social change and co-creation with Philips and Henkel
- What is a brand, and how are brands like...