ESOMAR Congress 2008: Nokia’s environmental initiative and how Wal-Mart and Volkswagen put research to work

In this article, taken from WARC Online's coverage of ESOMAR Congress 2008, James Aitchison and Geoffrey Precourt discuss Nokia’s environmental initiatives, including encouraging mobile recycling and its efforts to minimise the amount of waste produced in the manufacturing process, and how Wal-Mart and Volkswagen are putting research to work.

ESOMAR Congress 2008: Nokia’s environmental initiative and how Wal-Mart and Volkswagen put research to work 

James Aitchison and Geoffrey Precourt of WARC Online, hear how Nokia is looking to mix business with ethics, and how Wal-Mart and Volkswagen are utilising market research

This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover: 

  • Asia’s social media boom and the luxury market  
  • Social change and co-creation with Philips and Henkel
  • What is a brand, and how are brands like...

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