ESOMAR Congress 2008: Mastering the “metaverse”: new approaches to researching Asia’s digital market and the ultra-luxury sector

In this article, WARC Online's James Aitchison discusses the main findings of the second day of the ESOMAR Congress 2008, held in Montreal.

ESOMAR Congress 2008: Mastering the “metaverse” - new approaches to researching Asia’s digital market and the ultra-luxury sector

James Aitchison managing editor of WARC Online, reports on the user-generated content boom in Asia and the difficulty of studying the super-rich.

This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover: 

  • Social change and co-creation with Philips and Henkel
  • Nokia’s environmental initiatives, and how Wal-Mart and Volkswagen put research to work
  • What is a brand, and how are brands like celebrities?...

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