Sony Ericsson – Music Campaign 2007
Campaign: Music Campaign 2007Client: Sony EricssonBrand: Sony EricssonCategory: IT/Telco
SUMMARY
The mobile handset marketplace is one of the most competitive and hardest fought categories across Europe (especially in key markets: Russia and Poland). Nokia, Sony Ericsson, Samsung and Motorola all compete aggressively for leadership.
Nokia is by far the market leader. In 2006, they had a 30.6% volume share in Russia and stood even higher in Poland at 38.9%. Sony Ericsson was number 2 in Poland with 20%, and number 3 in Russia with 11.7%...