Accenture – We know what it takes to be a Tiger
Brand: AccentureClient: AccentureAgency: Young & RubicamCategory: Corporate
SUMMARY
To win business in the management consulting, technology services and outsourcing market, topping the consideration list is crucial. Accenture's communications had to help it own the category in a distinctive, relevant and compelling way, and capture the attention and consideration of a busy, frequently travelling, international audience.
The "We know what it takes to be a Tiger" campaign has been Accenture's most successful to date, either doubling or trebling consideration in each of the...