GlaxoSmithKline – Corega: celebrity testimonials
Client: GlaxoSmithKlineBrand: CoregaCampaign: Celebrity testimonialsCategory: Pharmaceutical & Healthcare
SUMMARY
This is a story about building the Corega brand through understanding its target consumer. By expressing the brand in a way that resonated more closely with consumers, Corega grew sales by 75% and became the brand leader in total denture care.
Denture fixatives are creams used to fix dentures to the gums. They hold the teeth in place, offering a more secure 'bite'. Their role, however, is much more than functional. They provide peace of mind and social...