American Idols: YouTube and other media trends from some of the 2008 US Effie winners

WARC Online's media editor, Laura James, analyses the media trends of the 55 published winners of the 2008 U.S.

American Idols: YouTube and other media trends from some of the 2008 US Effie winners

Laura James WARC Online

Among the 55 published winning entries to the 2008 US Effies (out of a total of 94 winning entries), one winner has been unheralded: YouTube. Indeed, the video sharing website features in more than half of the 55 campaigns released into the public domain.With the ability to deliver millions of downloads at very low cost, the Google-owned site is emerging as one of the leading vehicles of the much wider trend which has brought online into the...

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