Agency: WCRS/MEC/Incentivated | Authors: Giselle Okin, Victoria Sangster, Robert Thurner, Fergus Adam, Miranda Leedham, Stuart Bowden, Jason Cross and Priya Smart |
Transport for London – Cabwise: creating a brand to help prevent rapes
INTRODUCTION
Safer Travel at Night is a partnership between the Mayor of London, Transport for London (TfL), and the Metropolitan Police Service. It aims to reduce the use of unlicensed mini-cabs by increasing public awareness of the dangers they present to unsuspecting passengers; in particular the risk of being raped or sexually assaulted.
Up until 2005, the Mayor of London and TfL ran a telephone service...